Kick for Change – Making a difference one kick at a time

14 Dec

We all have heard about different NGOs working for women, old people, animals, kids, environment and so on. Magic Bus, a non-profit NGO works towards helping children from underprivileged and marginalised communities albeit with a difference – They use the medium of sports.

Magic Bus try to help children through their Sports for Development(S4D) module by imparting lessons about life through on field actions and initiatives.

So what exactly is the S4D module? Through a series of sequential activities and games designed as metaphors and analogies for specific life situations, and Magic Bus staff and volunteers enable children and youth to understand their issues and challenges and then create solutions that involve the whole community. This is supplemented by activities off the field, especially with the local community, thus, creating conducive environments for all stakeholders so that they can participate and contribute to achieve desired outcomes.

Kick for Change is a brand new programme initiated by Magic Bus that aims to help children through mainly football and other sports like rugby and cricket. Each child is mentored through 40 sessions a year. The sessions are for different age groups with each age group having a different goal

For more info about this check this link –

So how does Kick For Change work? With the help of Google Maps, they have outlined a 83km(83,000m) pitch right from Colaba to Virar. All you have to help this cause is donate Rs.300. Each donation of Rs.300 kicks the ball 2m in the direction of their goal.

Sachin Tendulkar supporting the cause

 And they ask visitors to make a donation by kicking a football on this map. Each donation of a small sum of 300 rupees ($6) will kick a virtual football forward 2 meters on this 83000 meter ground.

This donation drive will change the lives of 17000 street children. The money and support raised will directly go to Magic Bus’ unique Sports for Development Programme that empowers underprivileged children and youth in making effective life choices.

Why are we writing about this? Because football is a passion for many of us. I am sure so many of us would love to be professional footballers playing in the high leagues of England, Spain, Italy etc. And seeing an organisation help children using football and sports as a medium deserves a mention any day.

Kick for Change at the Vodafone office

Rather than the plain old ‘go help a child they’re also heavily banking on social media to spread the word and have already got support from the local blogs in the city of Mumbai. We thought we would contribute too. 🙂

Lots of celebrities and brands like Sachin Tendulkar, Ranbir Kapoor, Pia and Binal Trivedi, 93.5 Red FM, Vodafone, Miss Malini, Aegon Religare, Bipasha Basu, Le15 Patisserrie, Lara Dutta and  Mahesh Bhupatti, Purab Kohli, Sheetal Mallar, Tony Hawk and Sonakshi Sinha have shown their support for this cause.

But probably the biggest kick came from one Mr. Ian Levy who contributed 200 metres on the road to Virar!

A news piece on Lara Dutta supporting Kick for Change

So what are the children learning from these programmes –

  • 98% Magic Bus children are aware of their right to education.
  • 80% of children attending Magic Bus sessions do not drop out of school. 34% of the remaining 20% rejoin due to Magic Bus influence.
  • 95% Magic Bus children are awareness on harmful effects of addictions while 85% do not have any addictions.
  • 13 youths were referred to training and skill building courses based on their interest like English speaking (Personality Development), Computer, Garment Designing, Interview skills etc.
  • 9 youths were referred and placed in jobs like Elan Studio, Garment manufacturing and Salesman (Reliance Fresh). 5 youths from among 9 have started to contribute to the family and are involved in the decision making within the family.

Ramvinod Singh, a security guard at Vodafone got two of his friends - John Danthy and Neha Mungekar - to also donate!

Isn’t it time we all stop talking and actually do something that might benefit the people and the city? So what are you waiting for, jump on the Magic Bus and Kick for Change

Main website:

Donation Page:

Our Blog:




3 Responses to “Kick for Change – Making a difference one kick at a time”

  1. Rohit Shetty December 14, 2011 at 5:54 pm #

    Nice one!

  2. deepak December 15, 2011 at 10:29 pm #

    Good initiative 🙂

    • Kunal December 16, 2011 at 1:28 pm #

      Hey Deepak,
      I had read your blog before. An article about Google AdSense I think! Keep writing 🙂

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